8 REASONS WHY YOU NEED A VIDEO FOR YOUR BUSINESS
Aahh, the age of technology. The time when people re-connect with their friends through Facebook. The age when photo albums have been digitally re-mastered to what we all know as Instagram. The time when you can call and see someone at the same time through a tiny screen. The time when visuals have finally stepped up their game.
What a time to be alive! And what a time to mean business.
Social media is now a medium of information and a platform of interaction for people around the globe. We communicate through visuals and we send our message across through the power of videos. The question is, are videos really essential to your business?
When you own a business, you want to be the talk of town. You want your product to be recognized. You want your consumers to know what you are here for. And you want them to know why they need your product.
Truth is, people spend a lot of time on their phones and laptops. And how you want them to know about you is right in front of them. Videos are a powerful way to promote your product. And why you need areally good one, matters. Why?
- Videos boost sales
Videos are proven to be an effective tool in business. The more that the consumers see the product, the more they get interested. Once you’ve caught their attention, you are a stone’s throw away from selling. By showcasing your product through a video, reaching your target market is like throwing in the bait—you wait for the bite, then reel them in. All you really have to do is sit back and watch your sales shoot up.
- Videos bring in engagement
Consumers who understand your product, will pick up your product. Always keep in mind that vision is the most dominant sense. And if they like what they see, they engage, then they purchase.
- Videos bring in the ROI
Probably the most awaited part of every business—the return of income. What a beautiful sight, seeing the money you’ve invested roll back in twice, three times, xxx times! Always keep in mind that videos are an essential investment to your business. Release a good video of your product and watch how fast the ROI comes in.
- Videos do the explaining for you
Yes, we know. Explaining something can be an exhausting thing to do. Especially if it’s hard to put into words how something is done or what a product can deliver. That is when videos come in (hooray!) Videos are an effective way to explain to your consumers what you do and the products you offer. They understand the products better if they are put into visuals demonstratively. This way, they will be able to have a better grasp of your business and relate more to you.
- Videos build trust
Trust. The most crucial part of it all. How do you build trust? How do you make them trust you? Consumers can be very skeptical. Give your audience the confidence to purchase your product by engaging them in an effective marketing video. With the right content and useful information, you are able build a long-term relationship with them. Keep them interested by advocating content to the right people. Promote your product in such a way that they totally skip the skeptical phase and go straight to you, no holds barred.
- Videos reach out to all consumers—even the lazy readers!
Not everyone likes to read product descriptions and not everyone can be hooked by explaining a product in long explanatory paragraphs. Most people like it easy. And what is easier than pressing the play button on an interesting marketing video? Reach out to even the laziest of your consumers by putting your products into action.
- Videos put you up in search engines
Your website and products have a higher chance of popping up on search engines if you have videos. In fact, the first few results of a searched product or service come up as videos. Increase your search engine rank by embedding a video to your website. With interesting titles and descriptions about your video, coupled with links to your website and products, you give your consumers the chance to get to your products easier.
- Videos increase your chances of social media shares
The share button. The most powerful button on the internet. That’s the click you want your consumers to initiate. Once you’ve published your video, you put the fate of your products in your target market’s hands by allowing them to watch the video, purchase your product, and share the link. That’s how you build your market, that’s how you sell yourself.
And so we’ve come to a conclusion! It’s a fact that refuses to be denied, a sure red in the rainbow. Having a video about you and your product is the most powerful platform of marketing. It spreads out easily, it encourages people to talk about you, it reaches out to all levels of consumers, it builds trust, it creates relationships, it explains your product, and most importantly, it sells. And it sells really good.
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We hope you find this article helpful. Do you think it’s time for brands to consider videos as their main communication tool? Let us know in the comment section below.
